Winning Credibility:
 
A guide for building a business from rags to riches
 
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Sample Chapter


Click here to download the Table of Contents, Preface, and Chapter 1 of Winning Credibility. The Table of Contents are also provided below.

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Table of Contents

Preface – What is this book about, anyway?
  1. Fundamentals – The bedrock of credibility
    • Motive
    • Validation
    • Commitment
    • Case study
  2. Ethics – Trust, honor, and loyalty
    • Doing the “right thing”
    • Fairness
    • Accountability and responsibility
    • Competition
    • Case study
  3. Vision and Focus – Seeing farther than others . . . clearly
    • The story
    • Clarity and focus
    • Business plan
    • Replicability, systems, and processes
    • Case study
  4. Domain Knowledge – Not who you know, but what you know
    • As employees
    • As managers
    • As owners
    • Case study
  5. Infrastructure – Can you handle it?
    • Sales
    • Delivery and support
    • Makeshift methods
    • Case study
  6. Partners and Suppliers – A network of strength
    • Legal
    • Accounting
    • Technology
    • Resellers
    • Other suppliers
    • Case study
  7. References – Who can I call?
    • Lighthouse accounts
    • The pyramid game
    • Jumping the industry chasm
    • Case study
  8. Media Outlets – Spinning fame and fortune
    • Media basics
    • Electronic
    • Print
    • Radio and television
    • Other venues
    • Case study
  9. Management Teams – The magnificent seven
    • Titles and responsibilities
    • Building a dream team
    • The top job
    • Number two
    • The rest of the ensemble
    • Case study
  10. Boards and Investors – Meet your new bosses
    • Investors
    • Directors
    • Advisors
    • Case study
  11. Analyst Coverage – Supreme supporters, ruthless critics
    • Analyst basics
    • Get ready, set, go
    • Leveraging analyst opinion
    • Case study
  12. Size and Age – Mass that’s critical
    • Age
    • Location, location, location
    • Reach and bulk
    • Mergers and acquisitions
    • Case study
  13. Financial Stability – The ultimate catch-22
    • Early stage
    • Mid stage
    • Late stage
    • Case study
  14. Conclusions – Got it?
    • Beyond critical mass
    • Dependence
    • To quit or not to quit?
    • Case study