Winning Credibility:
A guide for building a business from rags to riches
 Book Info  Sample Chapter  News  Author Info  Publisher Info  Buying Info  Workshops  Links


Article: How to Build Up Your Credibility

SYDNEY, NEW SOUTH WALES, 27 April 2007 (The Australian) — Summary — Another “how–to–make–a–million” business book? Well, no. Winning Credibility by Matthew and Zbigniew Michalewicz is not designed to make you rich so much as to make your business work. The book addresses the catch–22s that paralyse businesses big or small, through a lack of credibility. People, Michalewicz says, can do a “credibility audit” to see how they stack up against the book’s suggestions. They can make realizations such as: “Yes, I’m strong in this area and have communicated it well to prospective customers, but I’m really weak here and have lost quite a few sales of because of it.” (More)

Article: Local Authors Strut Their Stuff

ADELAIDE, SOUTH AUSTRALIA, 1 April, 2007 (In Business Magazine) — Summary — SA could soon be branded the business authorís state with many of Australia’s successful business writers based here. In Business magazine recently launched an online bookstore featuring business–related titles with a difference – most of the books in our collection are by local authors.

In Business is South Australia’s premier magazine and the success it equates makes it an honour to be associated with In BusinessBOOKS,” said noted IT entrepreneur and co–author of Winning Credibility and Adaptive Business Intelligence, Matthew Michalewicz. (More)

Article: Closing the Credibility Gap

SYDNEY, NEW SOUTH WALES, 16 January 2007 (Australian Financial Review) — Whether a business wants to attract capital, customers, or employees, entrepreneur Matthew Michalewicz believes the success of its mission will depend largely on the credibility it can demonstrate. The co–author of a recently published guide for building businesses from rags to riches, Winning Credibility, Michalewicz is also the Managing Director of his own software company and Visiting Fellow at the University of Adelaide. (More)

Review: The Winning Way

SYDNEY, NEW SOUTH WALES, 1 November 2006 (VirginBlue Voyeur) — When it comes to building business success, Shane Conroy discovers credibility is the difference between surviving and thriving. This is the sober reminder from the father–and–son team behind Winning Credibility: A guide for building a business from rags to riches. The authors present their ideas in a direct and easy–to–read format, and don’t hid behind the usual undecipherable industry jargon. They go on to provide a myriad of measured and experienced–tested advice on how to effectively start and grow a business. (More)

Review: Novel Ideas

MELBOURNE, VICTORIA, 1 October 2006 (Australian Anthill) — We read and hear about the success stories of various entrepreneurs. So what is it that gives these successful entrepreneurs the winning edge that so many in the business world desire? According to Matthew and Zbigniew Michalewicz, the secret is credibility. In their book Winning Credibility: A guide for building a business from rags to riches, the father and son team use their pool of experience highlight the significance of credibility in building a successful business. (More)

Review: Valuable Advice for a Real World

ADELAIDE, SOUTH AUSTRALIA, 12 September 2006 (Advertiser) — With bookstores shelves bursting at the seams with tomes trumpeting the latest business success gimmick, it is refreshing to see a locally produced book packed with valuable real–world advice. Winning Credibility, with its clear, insightful vision of the fundamentals which contribute to a successful business, would be an invaluable read for entrepreneurs and established businesses alike, as well as for employees. (More)

Article: The Business of Producing a Best Seller

ADELAIDE, SOUTH AUSTRALIA, 1 September 2006 (The Adelaidean) — The notion that the fate of a business may rest with one word – credibility – is both a scary and an exciting prospect. For father and son team, Matthew and Zbigniew Michalewicz, it’s pure commonsense. The fact that their book Winning Credibility topped the best sellers’ list at Dymocks’ Adelaide store in its second week of release, provides solid proof of that belief system. Winning Credibility is the result of a successful formula: mixing the magic ingredients of business nous with technological expertise and adding a dash of pure marketing genius. (More)

Article: What I’m Reading

MUNICH, GERMANY, 30 August 2006 (Spotlight Verlag) — Next time someone tells you not to take rejection personally, thing again. It’s always personal, according to the authors of Winning Credibility, Matthew Michalewicz and his father, Zbigniew Michalewicz, a technology expert. The book explains how to create a successful business by being less focused on the rewards and more on business basics. (More)

Article: A Crucial Oversight in Securing a Big Sale

ADELAIDE, SOUTH AUSTRALIA, 26 August 2006 (Independent Weekly) — On a daily basis, entrepreneurs must sell their products and services to customers, their plans and dreams to investors, and their strategies and tactics to employees. This explains why so many books have been written on the subject of sales. If you walk into any bookstore in any country, the shelves of the business section are lined with books that break down the sales cycle into the smallest of pieces. And regardless of whether the “sale” involves a customer, venture capital, or a new employee, these books analyse the sales process in the most minute detail. And yet, all of these books have made a crucial oversight. (More)

Article: “Winning Credibility” ranked #1 bestseller in Advertiser

ADELAIDE, SOUTH AUSTRALIA, 5 August 2006 (Advertiser) — Recently released Winning Credibility – A guide for building a business from rags to riches, written by serial entrepreneurs Matthew and Zbigniew Michalewicz, rose to the #1 position on the bestseller list in this week’s Adelaide Review. The book is currently available in Australia through all major bookstores, including Borders, Dymocks, and Angus and Robertson. (More)

Release: Polish translation of “Winning Credibility” now available

ADELAIDE, SOUTH AUSTRALIA, 2 August, 2006 — The Polish translation of Winning Credibility – A guide for building a business from rags to riches, is now available in all major bookstores in Poland. The Polish edition is illustrated by several drawings of Andrzej Mleczko (, one of the most famous Polish artists. The translation was published by the Polish–Japanese Institute of Information Technology ( (More)

Article: Nazareth Syndrome Strikes Again

ADELAIDE, SOUTH AUSTRALIA, 1 August 2006 (In Business Magazine) — Over the past few weeks, I’ve been immersed in a new book called Winning Credibility – A guide for building a business from rags to riches, which proposes that the real difference between success and failure is perception – how your business is perceived by influencers, investors, customers, media and so on. The authors, Australia–based Matthew and Zbigniew Michalewicz, say that no matter how good your technology or idea is, you won’t be able to build a successful business around it unless your whole organisation has credibility. The book follows the fortunes of the fictitious Diana and John, from the conception of the business idea through to an exit where the founders go their separate ways. (More)

Article: From Rags to Riches, Credibility the Key

ADELAIDE, SOUTH AUSTRALIA, 18 July, 2006 (Advertiser) — Summary — Credibility is the key to building a successful business, says Adelaide–based entrepreneur and academic Matthew Michalewicz. Matthew, who is the Chief Executive Officer of SolveIT Software, and his father, Zbigniew Michalewicz, the Chair Professor of Artificial Intelligence at Adelaide University, will next week launch their book Winning Credibility: A guide for building a business from rags to riches. (More)