Winning Credibility:
A guide for building a business from rags to riches
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Author Info

Matthew Michalewicz.

Matthew is an international expert in entrepreneurship, innovation, and success psychology. He has established boards that include former heads of state, Nobel Peace Prize winners, and Fortune 500 CEOs, and has a track record of starting businesses from scratch and selling them for tens of millions of dollars.

From 2005 - 2012, Matthew was the co-founder and CEO of SolveIT Software, a supply chain optimisation business he grew from zero to almost 180 employees and $20 million in revenue before selling the business to Schneider Electric. Under his leadership, SolveIT Software became the 3rd fastest-growing company in Australia in 2012, as ranked by Deloitte. The company won numerous awards, and counted among its customers some of the largest corporations in the world, including Rio Tinto, BHP Billiton, and Xstrata.

From 1999 - 2003, Matthew was the co-founder and CEO of NuTech Solutions in the USA, where he raised more than US$15 million in venture capital and grew the business to almost 200 employees in six international offices. Matthew established an "A-list" board of directors, which included former President of Poland and Nobel Peace Prize winner, Lech Walesa, former National Security Advisor to the President of the United States, Zbigniew Brzezinski, former Bank of America Chairman and CEO, Hugh McColl Jr., and world-renowned fraud expert and subject of Steven Spielberg's blockbuster "Catch Me if You Can," Frank Abagnale. NuTech Solutions was acquired by Netezza Corporation, which was subsequently acquired by IBM Global Services.

From 1994 - 1999, Matthew was the founder and operator of Fitness Forever, a personal training business, and later, the co-founder of CFG Investments, a money management and financial planning company with more than $150 million under management.

Matthew's business achievements have been featured in numerous television shows and publications, including Time Magazine, Newsweek, and Forbes. He was named the Pearcey Foundation "Entrepreneur of the Year", Business Journal "40 under 40" list of accomplished business leaders, University of North Carolina "Alumnus of the Year", and Ernst and Young "Entrepreneur of the Year" finalist.

Matthew is the author of several books, including "Life in Half a Second", "Winning Credibility", "Puzzle-Based Learning", and "Adaptive Business Intelligence". He is also a Visiting Fellow at the University of Adelaide where he lectures on the subject of technology commercialisation, and an investor and Limited Partner in Blackbird Ventures, an Australian early-stage venture capital fund.

Dr. Zbigniew Michalewicz

Internationally renowned new technologies expert, Zbigniew Michalewicz has published over 200 articles and 15 books on the subject of predictive data mining and logistics optimisation. These include the groundbreaking Adaptive Business Intelligence ( and Winning Credibility: A guide for building a business from rags to riches ( Zbigniew is the Chair Professor in Artificial Intelligence at the University of Adelaide, and serves as Chairman of the Board for SolveIT Software Pty Ltd (, a company specialising in custom software solutions for demand forecasting, scheduling, and supply chain optimisation.

Zbigniew Michalewicz has over 25 years of academic and industry experience, and possesses expert knowledge of many Artificial Intelligence methods and modern heuristics. He has led numerous data mining and optimisation projects for major corporations such as General Motors, Ford Motor Company, Bank of America, Wells Fargo, PKN Orlen, and Dentsu, and for several government agencies in the United States of America and Poland. Zbigniew Michalewicz has also served as the Chairman of the Technical Committee on Evolutionary Computation, and later as the Executive Vice President of IEEE Neural Network Council. His scientific and business achievements have been recognized by countless publications, including TIME Magazine, Newsweek, New York Times, Forbes, and the Associated Press among others.

Zbigniew completed his Masters degree at Technical University of Warsaw in 1974 and he received Ph.D. degree from the Institute of Computer Science, Polish Academy of Sciences, in 1981. He also holds a Doctor of Science degree in Computer Science from the Polish Academy of Science, and in 2002 he received the title of “Professor” from the President of Poland, Mr. Alexander Kwasniewski. Zbigniew Michalewicz also holds Professor positions at the Institute of Computer Science, Polish Academy of Sciences, the Polish–Japanese Institute of Information Technology, and the State Key Laboratory of Software Engineering of Wuhan University, China. He is also associated with the Structural Complexity Laboratory at Seoul National University, South Korea.